We help ensure better safety on the road to our clients and their employees every day.
However, it is too little to ensure safe driving on the roads for all road users. This is why we are trying to educate others about driving safely, not only our users. It is all to ensure that everyone can live more safely.
Social Campaign
Don’t ring and drive
About the campaign
As much as 100,000 distributed tags, celebrities’ support and social media buzz.
This is the result of our campaign which aims to make drivers aware of dangers resulting from using a mobile phone while driving.
The lack of concentration contributes to over 80% of road accidents and almost one in four is the result of using a mobile phone while driving! This is why in May petrol stations across Poland were distributing characteristic tags shaped as mobile phones, which encouraged not using a mobile phone while driving. The objective of the campaign was to draw attention to the problem and to motivate drivers to change bad driving habits.
Numerous famous people were engaged in the #bezkomórki (#nomobile) campaign: Mateusz Damięcki (actor), Katarzyna Żak (actress), Marcin Matkowski and his wife (tennis player), Rafał Adamczak (DJ and radio presented) or Anna Popek (presenter). The media published dozens of materials on the campaign. The discussion on dangers posed by using a mobile phone while driving were successfully initiated not only on the Internet through social media, but also in radio and television.
The National Police Headquarters in Poland is the honorary partner of the “Don’t ring and drive” (“Nie (przy)dzwoń za kierownicą”) campaign. The LOTOS Group, Scanmed Multimedis, Corpoflota, LeasePlan and Liberty Ubezpieczenia became partners in the project.
Campaign Partners
The extensive support from our partners enabled us to increase the reach of our campaign.